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Frank Romano has an interesting bit on this subject in his latest video:
Printing Industry News, Commentary & Analysis, Research and Consulting from WhatTheyThink
best gordon p
my print blog here: Quality In Print
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 Originally Posted by gordo
unfortunately I can't get to the video
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I love this discussion. FYI: I think I heard that Direct Smile costs around $12,000.
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DirectSmile can get expensive and they charge a "smiley" fee for each image generated. If you like this sort of thing, check out Directype. They do similar and have recently dropped their price to $399 euros with 150 free motifs for download. Great pricing and no per image charges.
Generating 5,000 personalized hi-res images and getting them integrated with your VDP program can be a bit tricky with some huge file sizes.
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What does Directsmile or Direct type actually do for you? For example, Darwin includes image manipulation, but it can supposedly integrate with either one of these programs; however, I am not sure what you get from doing that. Does anyone know?
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Direct Smile & VDP
Hi guys,
I recently purchased Direct Smile and would love to run some jobs for you. I can create a PDF and you can print it on your machines. If you're interested in trying it out before buying it, this is a great opportunity for you. Feel free to call me at 303-799-3916, Jace.
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If you like DirectSmile, check out DreamType as well at DreamType | Home
Tell 'em Joe sent you... you'll love it!
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Thanks Joe I will take a look in more detail on their site. Do you have their program? If so, do you know how it compares to Direct Smile?
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I can't find any information on that site about pricing, application info or really anything. And the links for Getting Started & Applications don't even work, what's the deal?
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Dreamtype is a service that will render images for you - they don't sell software or applications.
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